2/10 Super Bowl Ads

I believe that it is always better and no doubt more motivating to take a positive stance rather than a negative one. Advertisement is all about selling ones 'product' to as many viewers as possible. Gaining a viewer's trust, and ultimately their support, is easily attainable when one's arguement is presented in an optimistic and seemingly truthful way.Eastwood's ad confronts the failures of our country, but gives evidence that one of our strong points is turning failure into success, giving viewers hope for a brighter future. Hope is comforting, and if one is presented with a choice between hoping for the best or admitting defeat, one will generally chose hope, because we are Americans; and we fight for what we believe in, ergo we are determined and we are not quick to wave our white flage in surrender.